One item that should not be missed from the company marketing kit. A site with a great design, with complete information, search engine optimized and updated constantly needs to be complemented, especially in case of online events, by a digital media that reflects the competitive advantages of your company and meanwhile to promote its visual identity, its mission, its vision, its expertise, everything that recommends it for starting a future collaboration with a new client.
Presentation CDs are an effective support for the company’s marketing strategy in the offline environment, where providing a digital media can be more effective than distributing hundreds of leaflets and presentation folders. The digital media is often more attractive because it can include a variety of multimedia materials, from video presentations, to demonstrations of the product performance or even commercials video, to text content completed by elements of the company visual identity.
It is recommended to use this support within the specialized events on the company niche you take part to. Profitable and long-lasting partnerships can start during these fairs or conferences as long as the potential partners exchange details about their relevant expertise in the field. The presentation CD comes as a direct support for the arguments discussed face to face, a credibility demonstration of the information exchanged during the discussion, an item that allows a thorough analysis of the skills and abilities of potential partners before “dealing.”
The presentation CD is the business card of your company for offline events and meetings, so add it to the marketing tools kit!