The company blog must be part of the communication strategy. It is an environment in which the company can bring out its values, can demonstrate its expertise in the industry by addressing specialized topics of interest and may lead the public to interact, to communicate directly with the company.
Maintaining a corporate blog takes time, dedication, research for topics of public interest, development for the plan editorial and its compliance. In most cases, employees who could handle the blog have a very busy work schedule, so they can not take on the delicate task of writing and publishing articles on the blog. In addition, if they are technical and very specialized in their field, they could get lost in details essential to the functions they perform, but which could represent an incomprehensible language to a potential client.
Therefore we propose a specialized corporate blogging service developed by the communication specialists of the PR DOWCOM Division. We come with our expertise, our capacity of analysis and synthesis, but also with the fine sense of identification the target audience interest topics. From here we start in developing an editorial strategy that we implement step by step to develop the company’s image to potential clients.