Social Media has sparked a revolution in marketing and in communication because it offers the possibility of direct interaction between companies and the public in an informal environment. Through social networks such as Facebook, Twitter, Google+, LinkedIn and other daily communication activities are carried out between the companies and the public. Social media has changed the public’s immediate reaction. The company transmits its message and the reactions occur immediately. The potential customers do not content themselves with remembering the message, they react and interact with the message.
Social Media Marketing, from the companies’ perspective, is the interaction with the community gathered around the brand and the increase of this community in order to identify the target audience’s preferences and trends. Social Media Marketing involves both issuing messages and acting as a receiver, a role which involves the reactions analysis and the planning of the future actions.
Social Media Marketing brings together techniques and environments where the company promotes its brand, its values, its products and its services to a well-defined community which reacts to the message. In turn, the community reacts and sends information to the company, information that can be used to better manage the relationships with the clients, in order to adapt the offer or to solve issues that have not been identified by the company’s representatives. Eventually, the company aims at providing quality products and services and the customer wants to receive exactly the same things, therefore the audience become interested in contributing to the improvement processes.
It is just a matter of the Social Media Marketing. Approaches differ depending on the industry, brand, public, and many others that require strategy customization for it to be successful.
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