Pinterest was founded in 2010 as a platform dedicated to women (in 2012 90% of Pinterest users were women). Over time, this platform began to be more and more appreciated and also used by male people mosty because of the large number of companies and organizations Pinterest active. Now, over 70 million people use Pinterest, and about 2.2 million daily active users and about 12 million monthly active users. Although the platform can be accessed from any device, more than 90% of Pinterest traffic comes from mobile phones.
When it comes to Pinterest, many companies don’t know how to organize their boards in order to obtain positive results. To quickly find information about the company, your products and services, your boards must have a suggestive and understandable structure. The first step is to alphabetize your boards. If you alreeady have a Pinterest profile and your boards aren’t put in alphabetical order, you can easily drag and drop them.
Another way to organize your profile is to create categories and subcategories for your products and services. For example, if you own a clothing store for women, children and men is not enough to do only one category for each. Your visitors will find the pieces of clothing they want if they are divided into subcategories such as “blouses and shirts”, “pants and jeans”, “jackets and coats” etc.
The images you post on Pinterest play an essential role in your visitors decision to either stay on your page or leave it. The cover photo of every board will provide more details about the board is about and it will help your visitors to recognize your board among others.
Your profile must be complete and it must contain a profile picture and also details about your company, products and active sales. Don’t forget that all of these information must be presented in a fun way.